Hi, I’m Rouli, Lead Product Designer focused on building scalable systems and high-performing digital products.
With over a decade of experience across SaaS and growth-stage startups, I partner with product and engineering teams to turn complex problems into clear, measurable solutions. My work combines strategic thinking, systems design, and strong visual execution to create products that scale.
I specialize in defining design systems, improving core workflows, and aligning user experience with business outcomes. I focus on clarity, structure, and long-term scalability to help teams move faster and build with confidence.
About Me
Experience
Lead Product Designer
Milk Stork - Remote | 2024 - Present
Lead UX strategy across enterprise SaaS platforms, aligning roadmap with business goals
Architected modular UX framework across 3 domains, reducing design debt by 32%
Improved operational efficiency by 18% and contributed to 14% retention growth
Product Design Consultant
Tanooki Labs - Remote | 2025 - Present
Advise SaaS teams on scalable UX architecture, roadmap prioritization, and reusable component systems
Design Manager (IC/Lead)
Insurify - Remote | 2022 - 2024
Built a cross-functional design system, reducing inefficiencies by 22%
Increased quote-to-purchase engagement by 17% t hrough growth-focused UX improvements
Managed and mentored designers, strengthening delivery standards and critique culture
Design Director (IC/Player-Coach)
BeFunky - Portland, OR | 2014 - 2022
Launched Nebula Design System, supporting 3 SaaS products across web and mobile platforms
Led 5 product launches and improved iteration velocity by 20% t hrough scalable component systems
Mentored and managed designers while maintaining hands-on ownership of strategic product initiatives
UX Designer (Growth)
MyLife - Los Angeles, CA | 2012 - 2014
Improved retention by 12–15% t hrough structured UX optimization
Enterprise UX Strategy • B2B & B2C SaaS Platforms • Scalable Design Systems • Component & Pattern Libraries • Interaction Design • Accessibility (W CA G) • Front- End Collaboration • Usability T esting • Growth Experimentation • Cross- Functional Leadership • Figma • Agile
Skills
• Establish system foundations that enable teams to move faster
• Connect user experience to growth metrics and operational impact
• Influence roadmap direction through cross-functional collaboration
• Build with scale, clarity, and sustainability in mind