I solve the product details that are easy to overlook and hard to get right. Dashboards, ecommerce flows and design systems for SaaS, B2B and consumer products.
CurrentlySole designer at Milk Stork, across product, brand and ecommerce
FocusComplex workflows, design systems, conversion
IndustriesSaaS, B2B, B2C, DTC, insurtech, healthcare
Experience10+ years, end to end from research to shipped metric
Selected work
Milk Stork Reporting Dashboard
Self-serve utilization reporting for employer benefits admins.
B2B SaaS · Data viz
Milk Stork Air Traffic Control
Real-time monitoring that flags at-risk shipments before a delivery goes wrong.
Internal tools · Ops
Milk Stork Design Systems
One component library across product and marketing, every state defined.
Design systems
Milk Stork Product Quiz
A guided quiz that matches shoppers to the right product.
Ecommerce · DTC · ConversionWhat I doOne designer across the whole surface: product, system, brand and growth.
Product & UX
Dashboards, internal tools and multi-step workflows that make complex operations feel calm.
Design systems
Ecommerce & conversion
Growth & analytics
Brand & marketing
Prototyping & build
Components, tokens and documentation so engineering ships consistent UI faster.
Product pages, checkout and onboarding designed around conversion, retention and activation.
Instrumenting, watching sessions and iterating on what moves the number.
Identity, marketing sites and campaigns that keep brand and product in one voice.
I build working prototypes with Claude and HTML/CSS to test ideas with real users fast, hand off cleanly and ship small things myself.
What I doI’ve spent 10+ years doing the design work that actually moves things forward: the workflows nobody mapped, the systems that needed rebuilding, the products that needed to grow.
At Milk Stork I’m the only designer in the room, so I don’t just design the interface — I own the outcome. I partner closely with product and engineering, care about outcomes over output, and like things clean, intentional and organized.
DesignFigma
FigJam
Figma AI
Adobe Suite
BuildHTML/CSS
Squarespace
HubSpot
Claude
MeasureGA4
MS Clarity
Mixpanel
CollaborateAsana
Linear
Jira