Design that moves
business forward.

ABOUT ME

Lead Product Designer with over 10 years of experience building SaaS products, conversion flows, and design systems, for teams ranging from early stage startups to enterprise HR platforms.

Contact Me →

Linkedin

A smiling woman with light brown hair with blonde highlights, wearing a white top and a brown textured jacket, sitting inside a vehicle.

How I think about problems.

My story

I started in creative tools and consumer products at BeFunky, where I spent eight years growing from Product Designer into Design Director, then chose to step back into hands-on IC work because that's where I do my best thinking.

Since then, I've led design at Insurify, an insurance comparison platform where conversion rate and trust are everything, and currently at Milk Stork, an HR benefits SaaS for working parents. I care deeply about the users who can't afford a bad experience.

My sweet spot is the intersection of systems thinking and conversion craft, building design languages that scale while sweating the micro-decisions that move the needle on real business metrics.

Currently

Lead Product Designer · Milk Stork · 2024–Present

Based in

Oregon · Open to remote roles across the US

Specialties

Full-Ownership SaaS Design · Design Systems at Scale · Conversion-Driven UX · Complex Product

Available for

Freelance · Full-time remote roles

End-to-end design, front to back.

What I do

Product Design

End-to-end UX across SaaS platforms — from discovery and wireframes through high-fidelity prototypes to shipped product.

Design Systems

Scalable component libraries, typography token systems, and Figma Variables architecture that give teams a shared design language.

CRO & Growth UX

Conversion-focused design informed by GA4, funnel analysis, and A/B testing. I've shipped improvements that moved real acquisition metrics.

Where I've shipped work.

Experience
Lead Product Designer
Milk Stork
HR benefits SaaS for working parents. Leading UX across the e-commerce shop, employer dashboard, internal ops tooling (ATC), and email systems. Shipped parent-facing delay alerts, purchase wizard, and a surrogacy product landing page.
2024 – Present
Design Manager
Insurify
Insurance comparison and CRO platform. Led a team of designers focused on funnel optimization, quote flow improvements, and trust-building UI patterns across a high-traffic acquisition product.
2022 – 2024
Lead Product Designer → Design Director
BeFunky
Creative tools SaaS. Spent eight years growing with the company — promoted to Director, then stepped back to hands-on IC by choice. Shaped the core editing experience, design system, and onboarding for millions of users.
2014 – 2022
Skills & tools

The craft side.

Early riser, late finisher, any time zone. I obsess over the details that actually move the needle. I speak developer and I speak business.

UX Strategy
Design Systems
Growth & Conversion
User Research
Usability Testing
A/B Testing
Component Architecture
Cross-functional Collaboration
Design Leadership
Team Mentorship
Stakeholder Management
AI-Assisted Design Workflow
SaaS
B2B
B2C
DTC 
Skills
Figma
FigJam
Adobe Suite
Squarespace
Claude
Figma AI
HubSpot
HTML/CSS
GA4
MS Clarity
Mix Panel
CMS Headless (Storyblok
Asana / Linear / Jira
CMS Headless (Storyblok/ Prismic) 
Tools & Platforms

What you can count on from me.

How I work

  • I have a strong bias toward getting things done. I don't wait for perfect conditions or a fully defined brief. I move, make something real, and refine from there. Teams I've worked with know they can hand me something half-formed and it'll come back finished.

  • I own my work completely. If something I designed isn't landing, I want to know, and I'll fix it. The outcome is my responsibility as much as anyone's.

  • Good design doesn't happen in isolation. I bring people in early, share work before it's ready, and actively want pushback from engineers, PMs, and anyone close to the problem.

  • I'm not here to make things pretty. I'm here to figure out what's actually broken and design the clearest path through it.

  • I've been a Design Director and I've been a solo IC. I'm equally comfortable in both, and I don't need credit to stay motivated. What matters is that the product ships and the team feels good about it.

  • Most of my best work has been in industries I knew nothing about walking in. I get up to speed fast, ask the right questions, and bring a perspective the team can't give itself because they've been too close to the problem for too long.

Not a list of buzzwords. Just how I actually show up.

A few things people usually ask.

FAQ About me

The honest answers, straight from me.

  • End-to-end product design for SaaS platforms, dashboards, growth flows, and the design systems that hold it all together, plus brand and visual identity work on the side.

  • Figma and FigJam day to day, Adobe Suite for brand work, Squarespace and headless CMS platforms for web builds, and GA4, Mixpanel, and MS Clarity for behavioral data.

  • I start with the problem, not the pixels, understanding the metric or workflow that's actually broken before I open Figma.

  • Yes, it's one of my strongest areas. I've built and scaled component libraries and token systems across multiple companies.

  • Yes, alongside full-time Lead Product Designer roles, I take on select freelance and brand projects.

  • Yes, case studies on the Work page include specific metrics, conversion lifts, reduced manual requests, and adoption numbers, tied to each project.

  • The contact form on this site, or reach out directly, either works.