About me

Design that moves
business forward.

I'm a Lead Product Designer with 10+ years shaping SaaS products, conversion flows, and design systems from scrappy startups to enterprise HR platforms.

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My story

Designer who thinks
in systems & outcomes.

I started in creative tools and consumer products at BeFunky, where I spent eight years growing from Lead Product Designer into Design Director — and then chose to step back into hands-on IC work because that's where I do my best thinking.

Since then I've led design at Insurify, an insurance comparison platform where conversion rate and trust are everything, and currently at Milk Stork, a HR benefits SaaS for working parents. I care deeply about the users who can't afford a bad experience.

My sweet spot is the intersection of systems thinking and conversion craft — building design languages that scale while sweating the micro-decisions that move the needle on real business metrics.

currently

Lead Product Designer · Milk Stork
HR Benefits SaaS · 2024–Present

Based in

Remote : Open to worldwide collaboration

Specialties

SaaS UX · Design Systems · CRO · Enterprise Dashboards

Available for

Freelance · Full-time remote roles

What I do

End-to-end design,
front to back.

Product Design

End-to-end UX across SaaS platforms — from discovery and wireframes through high-fidelity prototypes to shipped product.

Design Systems

Scalable component libraries, typography token systems, and Figma Variables architecture that give teams a shared design language.

CRO & Growth UX

Conversion-focused design informed by GA4, funnel analysis, and A/B testing. I've shipped improvements that moved real acquisition metrics.

Dashboard & Data UX

Complex internal tooling and ops dashboards — turning dense, multi-column data into clear, actionable interfaces for power users.

E-commerce UX

Product discovery, filter systems, cart flows, and checkout error states — optimized for mobile and desktop with conversion as the north star.

Design Leadership

IC designer with management experience. I've run design teams, built critique culture, and partnered closely with PMs and engineering leads.

Experience

Where I've shipped work.

Lead Product Designer
Milk Stork
HR benefits SaaS for working parents. Leading UX across the e-commerce shop, employer dashboard, internal ops tooling (ATC), and email systems. Shipped parent-facing delay alerts, purchase wizard, and a surrogacy product landing page.
2024 – Present
Design Manager
Insurify
Insurance comparison and CRO platform. Led a team of designers focused on funnel optimization, quote flow improvements, and trust-building UI patterns across a high-traffic acquisition product.
2022 – 2024
Design Director → Lead Product Designer
BeFunky
Creative tools SaaS. Spent eight years growing with the company — promoted to Director, then stepped back to hands-on IC by choice. Shaped the core editing experience, design system, and onboarding for millions of users.
2014 – 2022

Skills & tools

The craft side.

A practitioner who ships — comfortable in Figma at 2am and in a stakeholder review at 9am. I speak developer and I speak business.

    FigmaDesign SystemsPrototypingFigjamMiroHTML / CSSReact basicsGA4MixpanelA/B TestingHotjarUser ResearchUsability TestingSaaS UXE-commerce UXEnterprise DashboardsAccessibility (WCAG)CROHubSpotZenDeskFigma VariablesComponent ArchitectureDesign TokensCross-functional Collaboration

Got a problem worth solving?

Open to Lead Product Designer roles. Remote-friendly. Available now.

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Design that movesbusiness forward.

Designer who thinksin systems & outcomes.