Principal Designer
Design Systems, Product Strategy, Scalable UX & Branding
MilkStork.com
Milk Stork is a B2B SaaS platform that helps HR teams support breastfeeding moms with TSA-compliant milk shipping and travel-friendly cooler kits.
(ICP: HR Benefit team)
Insurify.com
Insurify is an online insurance marketplace that lets you compare and buy auto, home, and life insurance in minutes, fast, easy, and affordable.
BeFunky.com
BeFunky All‑in‑one online creative platform that lets anyone easily edit photos, make collages, and design graphics all without requiring expert design skills
MilkStork.com
Milk Stork is designed for working parents, offering TSA-compliant coolers and overnight shipping to safely deliver breast milk from anywhere.
(ICP: New mom and Working Parents)
Service + Skills
-
UX/UI design
Wireframing & prototyping
User research & usability testing
Interaction design
Design strategy
Accessibility (WCAG, a11y)
Mobile & responsive design
Journey mapping
Cross-functional collaboration
Figma, FigJam, Sketch, Framer
Agile & product development process
-
Atomic design principles
Component libraries
Token-based theming
Figma components & variants
Multi brand tokenazise
Documentation & governance
Design-engineering handoff
Accessibility standards
Version control & consistency
Tooling (Zeroheight, Storybook, DSM)
-
eCommerce & Growth Design
Conversion-focused UX
Checkout & subscription flows
A/B testing & rapid iteration
Mobile-first shopping experiences
Onboarding & retention design
User behavior analytics (GA4, Microsoft Clarity)
Email & lifecycle marketing UX
Cross-sell, upsell, and referral flows
Data-informed design decisions
Collaboration with growth, product, and marketing teams
-
Brand identity & guidelines
Typography & color theory
Layout & composition
Visual storytelling
Iconography
Art direction
Motion & micro-interactions
Creative direction
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Web & social media design