A few things people usually ask.

FAQ About me

The honest answers, straight from me.

  • End-to-end product design for SaaS platforms, dashboards, growth flows, and the design systems that hold it all together, plus brand and visual identity work on the side.

  • Figma and FigJam day to day, Adobe Suite for brand work, Squarespace and headless CMS platforms for web builds, and GA4, Mixpanel, and MS Clarity for behavioral data.

  • I start with the problem, not the pixels, understanding the metric or workflow that's actually broken before I open Figma.

  • Yes, it's one of my strongest areas. I've built and scaled component libraries and token systems across multiple companies.

  • Yes, alongside full-time Lead Product Designer roles, I take on select freelance and brand projects.

  • Yes, case studies on the Work page include specific metrics, conversion lifts, reduced manual requests, and adoption numbers, tied to each project.

  • The contact form on this site, or reach out directly, either works.