I'm a product designer with 10+ years in SaaS, growth, and enterprise UX. Most of my work lives in the messy middle: complex dashboards, ops tools, e-commerce flows, and the design systems that hold it all together. I also take on visual and brand work when the project is the right fit. The throughline in everything I do is making sure design actually moves a number, whether that's conversion, retention, or time on task.

Figma is home base for everything from early wireframes to full prototypes and component libraries. I get my hands into HTML and CSS when I need to prototype something Figma can't quite capture. On the CMS side I'm familiar with Prismic, Storyblok, Squarespace, and headless website builders, so I design with content structure in mind rather than handing off something that breaks the moment it hits a real CMS. I also use AI tools, primarily Claude, woven into my daily workflow for copy iteration, design critique, and moving faster on research.

I try to understand the business goal before I touch a single frame. That means mapping flows, digging into any analytics that exist, and asking the questions nobody wants to ask early. Then I move fast: rough concepts out the door, real feedback, iterate. I'd rather show something imperfect on day three than disappear and resurface with a polished surprise two weeks later. That approach has consistently helped teams ship faster and reduce expensive late-stage rework.

Yes, and I genuinely enjoy it. I've built systems from scratch across multiple products, including component libraries, typography tokens, and Figma Variables. What I care about most is that the system actually gets used, which means it has to make sense to developers too, not just look good in a Figma file nobody opens. A well-adopted system tends to cut design QA time significantly and gives the whole team more confidence shipping quickly.

Selectively, yes. I work best with remote teams who need someone senior enough to own a problem end to end without a lot of hand-holding. If you have a real design challenge and want a collaborator who actually gives a damn about the outcome, let's talk.

Yes. I've worked on checkout and purchase flows that lifted conversion, redesigned internal ops tools that meaningfully reduced support team workload, and built CRO-focused landing pages that improved lead quality. I approach every project thinking about what success looks like in a metric, not just how the design looks. The case studies on this site go into the specifics.

The contact form on this site is the most reliable. I check it regularly and try to respond within a day or two. If you found me through Upwork, you can reach out there too.