Brand Work

Identity systems, guidelines, and visual direction.

Brand work I've owned end to end, from visual identity through the systems that keep it consistent across product, marketing, and print.

Current work

  • grid of four women each holding a baby with colorful backgrounds

    Milk Stork · Brand & Visual Identity

    Logo system, color palette, and brand guidelines carried across the product, packaging, and marketing site for an HR benefits SaaS.

    View case study →

Earlier brand work

  • A collage of various images and graphics including colorful charts, icons, and a photo of a diverse family of four smiling together, with elements related to branding and information resources.

    Insurify & Compare.com · Brand & Visual Identity

    Editorial data visualization, brand guidelines, a multi-brand design system serving two products, and a full illustrated icon system built from the ground up.

    View case study →
  • A digital workspace with a photo of a woman in a red dress with green succulent leaves on her back on the left side, next to a color wheel icon, icons of a gear, a flag, a printer, a paper airplane, and a padlock, and a sample font guide showing different font styles and sizes.

    BeFunky · Brand Identity

    Web, icons, packaging, email, and print materials designed and produced by one designer as the creative tools brand evolved.

    View case study →