BeFunky – Driving Top Google Rankings with a Headless CMS
Quick Wins
#1 on Google for “collage maker”
+72.4% year-over-year growth in organic traffic
40.2% of all organic visits came from new pages
60.5% less developer time needed for page launches
Role
Design Director, hands-on with systems and strategy
I led the design direction and UX systems for a new headless CMS approach—partnering across teams to create flexible, fast-loading, SEO-optimized landing pages that empowered non-dev contributors.
Background
BeFunky wanted to dominate key search terms, but our old content system was slow and dev-dependent. Pages took weeks to launch, weren’t optimized for search, and lacked visual consistency.
The goal:
Build pages faster, without needing engineers
Improve SEO rankings for high-value terms
Maintain strong brand consistency across the site
Support marketing campaigns and product launches in real time
Solution Highlights
✅ Reusable Design System
Created flexible hero, features, CTAs, and testimonial modules in Figma
Integrated with a headless CMS for dynamic page creation
✅ SEO-Optimized, User-Focused Pages
Designed around top search queries and user needs
Clean structure, accessible components, and clear content hierarchy
✅ Performance Improvements
Optimized images, added alt tags, improved load speed
Collaborated closely with engineering to meet accessibility and SEO best practices
✅ Faster, Smoother Launches
Empowered marketing and content teams to build pages independently
Reduced launch time from 2 weeks to under 48 hours
Outcomes
With a scalable system in place, BeFunky moved faster, ranked higher, and shipped better content—without compromising design or performance.
Site Link: BeFunky Photo Editor Features
Timeline: 4 months (design system + CMS integration)
Stakeholders: CEO, Director of Product, Content Manager, Lead Developer, Visual Designer
