Rouli’s work
UX Strategy · Design Systems · Conversion & Growth · SaaS · B2B + B2C
CRO · Data Visualization · Responsive Design · B2C
Insurify : Insurance Cost Calculator
Multi-brand calculator supporting 3 carrier identities
Data-rich quote breakdown with custom chart components
Mobile-first responsive layout across all breakpoints
Side-by-side quote comparison for faster decision-making
Checkout UX · Multi-step Flow · Conversion · SaaS · B2B + B2C
Languex: Checkout experience
End-to-end checkout flow map with user journey connections
Multi-step order flow, service selection through document upload
Add-ons upsell and secure payment steps
Order confirmation and post-purchase account view
UX Strategy · Account UX · SaaS · B2B + B2C
Milk Stork : User Account
Account dashboard homepage with personalized order context
Profile and plan information architecture redesign
Multi-address management for traveling parents
Real-time order tracking with shipment status states
Design Systems · Component Library · SaaS
MilK Stork : Design Systems
Foundation tokens : color, typography, and spacing
Form component library with validation states
Button system with full variant and state coverage
Custom icon set aligned to brand guidelines
Navigation UX · Information Architecture · CRO · B2C
Insurify : Mega Menu
Mega menu architecture for a high-volume insurance marketplace
Mobile-adapted navigation with carrier filtering
Simplified quote entry with reduced form friction
Multi-panel layout system for carrier comparison
Design Systems · Visual Design · B2C · SaaS
BeFunky : Nebula Design Systems
Nebula token system — type scale and color primitives
Component library built for a 10M+ user creative platform
Responsive grid and layout system
Design-to-dev handoff documentation