Brand & Creative · Milk Stork · 2024–presentOne brand,
every surface.
A look at how I took Milk Stork from a scattered set of touchpoints to a brand that feels the same whether you're holding the box, reading an email, or scrolling past an ad. Packaging, print, digital, all of it.
A brand that finally matched the product.
Milk Stork had loyal customers and a growing product line, but the look of the brand hadn't kept up. Colors clashed from one touchpoint to the next, typography shifted depending on who made the last email, and the logo didn't say what the company had actually become. I rebuilt the identity from the ground up: a refined color palette, a typography pairing that felt warm without losing polish, and clear guidelines so the brand could hold together no matter who touched it next.
• before• after Identity assetsFull brand guidelines including wordmark usage, color system, typography hierarchy, iconography, and tone of voice.
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chapter OneRebrand — Identity System
The box is the first thing people hold.
For most customers, the shipping box is their first real contact with the brand, before they've even opened it. I designed the mailers, inserts, and packaging system to feel considered from the outside in, so unboxing became part of the experience instead of an afterthought.
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chapter twoPackaging — Boxes, Mailers & Inserts
Email that feels like the brand, not a notification.
I designed both marketing and transactional emails to carry the same voice and visual language as everything else Milk Stork sends. Even a routine shipping update became a chance to reinforce who the brand is.
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Chapter threeEmail Campaigns
The brand at its biggest, and its highest stakes.
Websites and landing pages carry the most weight, they're where people decide whether to trust the brand enough to buy. I designed every layout, interaction, and word choice to feel like a continuation of the same story, not a separate experience bolted on.
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Chapter fiveWebsite & Landing Pages
The brand shows up in person too.
Sell sheets, purchase order pages, and customer care materials all needed to hold up in print the same way they did on screen. I extended the identity system into physical materials so the brand felt just as considered off screen as on.
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Chapter sixPrint Collateral
The brand walks into the room too.
Sales decks and investor presentations are often where the product has to speak for itself before anyone's tried it. I designed templates that felt polished and credible, so every deck did some of the selling on its own.
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Chapter sevenDecks & Presentations
Impact
Full
Creative ownershipEvery visual surface, digital, print, packaging, email, web, decks, designed and produced by one designer.
7+
Creative areas coveredEvery visual surface, digital, print, packaging, email, web, decks, designed and produced by one designer.
Zero
Agency dependencyFull in-house creative capability built from the ground up. Strategy, design, and production all owned internally.
Consistent no matter who's scrolling.
Social and ad content needed to move fast and work across a lot of formats without losing the brand. I built a flexible system of templates and guardrails so the team could produce new content quickly while everything still looked unmistakably Milk Stork.
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Social Media & Advertising