Brand & Creative · Milk Stork · 2024–present SaaS

One brand,
every
surface.

End-to-end creative ownership for the #1 breast milk shipping company — rebrand, packaging, campaigns, email, web, print, and decks. One designer, every surface.

MY ROLE
Brand & Creative Designer
Timeline
7 creative areas
Platform
Current · ongoing
A woman with curly dark hair smiling while holding a small child with blue eyes and brown hair, against a plain white background.
A smiling woman with curly hair and large tortoiseshell glasses is holding a young child with short brown hair and a beige shirt. The woman is wearing a black shirt and pants, and they are posing against a plain white background.

Rebrand | Packaging | Email | Social | Web | Print | Decks

01

chapter One

Rebrand — Identity System

A brand that finally matched the product's value.

 Rebrand

Milk Stork had a strong product, but a brand that read clinical and generic. The rebrand elevated the identity to match where the company was going: premium, trusted, and emotionally resonant. New wordmark, color system, typography, and full brand guidelines built to scale across every touchpoint.

Screenshot of a website showcasing color options, including Mulberries, Sandy, Moonlight, Forest, and Jasmine, and typography options, including Lato Regular, UI & body, and Aa - Inventor Sans. 
• before
Screenshot of the Milkstork branding page showing a logo with a stylized stork and the tagline "Moms on a Mission." beneath a purple background. The page features a color palette with five color swatches labeled Mulberries, Sandy, Moonlight, Tuscan, and Jasmine, and exemplifies typography styles including Figtree Regular and Figtree Freetype. 
• after
 Identity assets
Brand guideline
Brand guideline
A comprehensive company branding guide for Milk Stork, displaying multiple pages with logo guidelines, color palettes, font combinations, and brand identity standards.

Full brand guidelines including wordmark usage, color system, typography hierarchy, iconography, and tone of voice.

02

chapter two

Packaging — Boxes, Mailers & Inserts

The box is the first physical impression.

Packaging

Milk Stork had a strong product, but a brand that read clinical and generic. The rebrand elevated the identity to match where the company was going: premium, trusted, and emotionally resonant. New wordmark, color system, typography, and full brand guidelines built to scale across every touchpoint.

A cardboard box with text that says 'For Moms on a Mission.' and a milkstork logo on the lower left corner.
A cardboard box with the text "For Moms On a Mission" and the Milk Stork logo, shaded on a white surface.
A folding brochure for Milkstork, featuring sections on changing plans and getting pumped about milk delivery. It includes a packing guide with images of a box, tablet, checklist, and shipping label, contact information, social media icons, a QR code, and a photo of a woman reviewing her phone while holding breast milk bottles.

03

Chapter three

Email Campaigns

Email as a brand moment, not a notification.

Email

Designed the full email campaign system — welcome series, employer onboarding, shipment updates, and seasonal campaigns. Every email carries the brand forward with the same visual language as the rest of the system.