Brand & Data Visualization · Insurify · 2022–2024

Making data
human.

Charts, infographics, brand guidelines, design systems, and swag — applied brand thinking at every scale, from a single axis label to a company hoodie.

MY ROLE
Brand & Creative Designer
Scope
Data viz · Brand · System · Swag
Years
2022 – 2024
Charts comparing insurance costs and mileage data for different vehicle brands and states.

Data Visualization | Branding | Design Sytems | Icon System

01

chapter One

Data Visualization & Editorial

Insurify's editorial team publishes data-driven insurance reports, state-by-state guides, and trend stories. I designed the charts, infographics, and data graphics that made complex insurance data legible and on-brand — bar charts, line graphs, comparison tables, social data cards, and full editorial infographics.

Turning insurance data into stories people actually read.

 Data viz
Editorial charts

Charts and infographics designed for Insurify's editorial team — published across reports, guides, and social content.

02

chapter two

Brand Guidelines

Rules that give the team freedom.

Brand
Insurify
Compare

Contributing to Insurify's brand guidelines, documenting color usage, typography, logo rules, and visual standards so the whole team could produce on-brand work consistently. When Compare.com was acquired, I also helped align both brands under a shared visual framework.

Brand Guidelines
Brand Guidelines

03

chapter three

Multi-Brand Design System — Insurify & Compare.com

Two brands. One system. Zero confusion.

design systems

Shared foundation

Spacing, grid, type scale, and base component structure drawn from one shared token set.

Brand theming

Color and typography tokens overridden per brand — same component, different visual identity.

Outcome

Teams could build for either brand without duplicating work or breaking consistency.

Multi-brand system

When Insurify acquired Compare.com, the design challenge wasn't just visual, it was structural. Two distinct brand identities, two separate audiences, one shared component library. I worked on aligning both brands under a unified design system: shared tokens, theming logic, and component rules that let each brand stay distinct while drawing from the same foundation.

04

Chapter four

Icon System — Illustrated Visual Language

Complex concepts. One glance.

Icon system

Style

Multicolor illustrated — teal, orange, yellow, blue

Coverage

Every insurance category — auto, home, health, life

Usage

Editorial articles, UI components, marketing pages

Progressively larger icons of a truck with a shield and checkmark above it, labeled small, medium, large, x-large
A screenshot of a webpage about car insurance coverage types and related information, featuring a blue navigation bar with contact details and sign-in button, and a content section with headings and text discussing liability, collision, comprehensive coverage, and more.
Screenshots of a mobile insurance app named Insurify with questions about vehicle and insurance preferences, and icons for different categories such as homeowner, married, military, and AAA member.

Custom illustrated icon system covering every insurance coverage type — built for editorial content, UI components, and marketing pages at any size.

Insurance is dense, liability, collision, comprehensive, gap, UM/UIM, MedPay. Readers' eyes glaze over before the second paragraph. A custom illustrated icon system gave each coverage type a distinct, memorable visual identity while staying consistent in style, weight, and color across the full set. Built to work at small UI sizes and large editorial placements equally.

Outcome

Impact

100+

Data graphics produced

Charts, infographics, and social data cards designed for Insurify's editorial publishing pipeline.

2

Insurify and Compare.com visual standards consolidated after acquisition into one coherent framework.

Brands aligned

Full

Brand range

From a single chart axis label to a company hoodie, brand applied consistently at every scale.