Lead Product DesignerI turn the messy,
complex, and overlooked
into design that works.
UX Strategy · Design Systems · Conversion & Growth · SaaS · B2B10+ years across SaaS, growth, and enterprise. I ship fast and always connect design to outcomes that matter."
Selected work
HR Benefits SaaS · Dashboard · Systems
Milk Stork — Admin & Reporting Dashboard
Designed across the full Milk Stork platform — admin dashboard, e-commerce shop, shipping workflows, and HR benefits tools serving Fortune 500 employers.
Insurify — Smarter insurance decisions
Redesigned carrier comparison UI to improve trust and decision-making.
Insurify — Smarter insurance decisions
Redesigned carrier comparison UI to improve trust and decision-making.
HR Benefits SaaS · Dashboard · Systems
Milk Stork — Admin & Reporting Dashboard
Designed across the full Milk Stork platform — admin dashboard, e-commerce shop, shipping workflows, and HR benefits tools serving Fortune 500 employers.
Designing with heart — and a little help from AI
I'm Rouli. I've spent 10+ years doing the design work that actually moves things forward — the complex workflows nobody mapped, the systems that needed rebuilding, the products that needed to grow. I work best where there's a real problem to solve.
I partner closely with product and engineering, care deeply about outcomes, and bring AI into my workflow every day to ship faster without cutting corners.
When I'm not designing, I'm probably organizing something, tending to my garden, or deep in research for my next big idea. I like things clean, intentional, and a little unexpected — in work and in life.
Tools