Insurify’s Visual Refresh Boosted Engagement and Trust
Quick Wins
62,000 ad-driven visits in the first month
90 percent of employees said the brand feels more modern and family-focused
20 media mentions, boosting referral traffic by 18 percent
Role
Design Manager
I led the visual refresh for Insurify’s brand, aligning with a new audience while building trust and consistency across all touchpoints. I partnered with our CPO, a visual designer, and freelance creatives to execute a bold, scalable identity.
Background and Goal
Insurify needed a refreshed look to connect with families, young adults, and multi-policy households. The goal was to:
Modernize the brand to reflect trust and professionalism
Build emotional resonance through warm, family-oriented visuals
Stand out in a crowded market with a distinctive, accessible design
Ensure consistency across all digital and physical brand experiences
Solutions
Introduced a modern logo with clean typography and balanced proportions
Refined the color palette with blues for trust and orange for warmth
Adopted accessible, contemporary typography for digital and print
Showcased candid family imagery to reinforce emotional connection
Redesigned iconography with simple, rounded forms and brand color integration
Developed branded data visualization templates for clarity and consistency
Executed a cross-platform launch campaign, including Instagram strategy, swag giveaways, and geo-targeted ads
Research and Insights
Internal surveys revealed gaps in visual consistency and user trust perception
Competitive analysis showed a lack of emotional engagement across insurance brands
User testing confirmed preference for lifestyle visuals and relatable iconography
Design Execution
Updated design system to include refreshed brand assets across web, app, and marketing
Built a cohesive toolkit for content creators and marketers
Partnered with freelancers to scale asset creation for campaigns
Ensured brand integration across all paid media and marketing touchpoints
Marketing Campaigns
We launched the refreshed brand with a cohesive Instagram strategy focused on trust, savings, and family-first messaging. Branded swag—tote bags, bottles, and notebooks—boosted visibility through an international giveaway. Geo-targeted paid ads reinforced key brand pillars and drove high-intent traffic to the site, ensuring consistency across all user touchpoints.
Outcomes
Surpassed traffic goals with 62,000 visits in the first month from ads
Increased average session duration to 2.5 minutes, showing high engagement
90 % of employees said the brand now feels modern and relatable
75 % of sales teams noted improved customer response during demos
Earned 20 media mentions, including features in major family and finance blogs
Timeline: 6 months
Stakeholders: CPO, Director of Design, and Visual Designer
